Build Custom EA
Strategy design (~80 hrs)$4,000
EA coding (developer)$1,500โ€“$5,000
Backtesting & optimisation$500โ€“$1,000
Forward testing (3โ€“6 months)Time cost
Ongoing maintenance/yr$200โ€“$500

Estimated total

$0โ€“$0+

Buy Proven EA
EA purchase (one-time)$100โ€“$800
VPS hosting (monthly)$20โ€“$30/mo
Broker account deposit$200โ€“$500
Strategy documentationIncluded
Updates & supportIncluded

To get started

$0โ€“$0

Q&AEA Development Cost
Build vs Buy Analysis

How Much Does It Cost to
Build a Custom Trading EA?

Developer rates, hidden time costs, backtesting infrastructure, and the build vs buy calculation most traders get wrong.

Published 15 June 2026 ยท Updated as market rates change

Quick Answer

Building a custom MT5 EA from scratch costs $6,000โ€“$11,000+ when you include strategy development, developer fees, backtesting, and forward testing time. For most retail traders with accounts under $25,000, buying a proven EA ($100โ€“$800 one-time) is significantly more cost-effective. The break-even point where building makes financial sense is typically a $50,000+ account with a genuinely original, proprietary strategy.

What Actually Goes Into Building a Custom EA?

Most traders who enquire about building a custom EA have the wrong mental model. They imagine a developer sitting down, writing code, and handing over a working EA. In reality, EA development is a five-phase process โ€” and only one of those phases is actual coding.

1

1. Strategy Design

20โ€“80 hours$1,500โ€“$4,000

Before a single line of code is written, you need a complete, testable strategy specification. Every rule must be expressed in exact, unambiguous terms: entry conditions, exit conditions, stop loss calculation, take profit targets, filters, session windows. Vague ideas ("buy when price looks strong") cannot be coded.

2

2. EA Coding (MQL5)

40โ€“200 hours$1,200โ€“$5,000

The actual development work. A simple EA with one entry signal and fixed SL/TP takes 40โ€“60 hours. A complex EA with multi-timeframe analysis, dynamic trailing stops, spread filters, session management, news filters, and recovery logic takes 150โ€“200 hours. Developer location determines the dollar cost.

3

3. Backtesting & Optimisation

2โ€“4 weeks$300โ€“$1,000

Testing the EA on historical data to evaluate performance. Quality tick data for XAUUSD costs $50โ€“$200/year. Optimisation (finding parameter combinations) can take days of computer time. If backtests show poor results, the strategy may need to be redesigned โ€” restarting the cycle.

4

4. Forward Testing

3โ€“6 monthsOpportunity cost

Running the EA on a demo account in real-time to validate that backtest results hold in live market conditions. This phase is non-negotiable โ€” backtests can be curve-fitted to look perfect. Forward testing reveals real performance. 3 months minimum; 6 months gives statistical confidence.

5

5. Ongoing Maintenance

Quarterly$200โ€“$500/year

Markets evolve. Broker conditions change. MT5 is updated. An EA that worked in 2024 may need parameter adjustments in 2026. Budget for annual maintenance, especially after major market regime changes.

Developer Rates by Location and Type

The same EA specification can cost dramatically different amounts depending on who builds it. The MQL5 Freelance marketplace is the most common place to hire โ€” it connects you with developers globally.

Developer TypeHourly RateSimple EAComplex EA
Freelancer (Eastern Europe / Asia)$20โ€“$50/hr$800โ€“$2,000$3,000โ€“$8,000
Freelancer (Western Europe / USA)$80โ€“$150/hr$3,000โ€“$6,000$12,000โ€“$25,000
Development Agency$120โ€“$250/hr$5,000โ€“$12,000$20,000โ€“$50,000+
Self-Learn MQL5$0/hr (time cost)100โ€“200 hrs400โ€“800 hrs

Note: Lower-cost freelancers can deliver excellent results โ€” the MQL5 platform has rigorous reviewer ratings. Check completed project reviews carefully. A developer with 50+ completed EA projects and 4.8+ star rating on MQL5 Freelance is typically reliable regardless of location.

What Would It Cost to Build YOUR EA?

Adjust the parameters to estimate the cost for your specific situation.

Strategy Complexity

Developer Location

Include Professional Backtesting?

Estimated Development Cost

$2,500 โ€“ $6,500

+ 3โ€“6 months forward testing before you can trust it

When Does Building Make Financial Sense?

Building is not always the wrong choice โ€” but the math needs to work. Here are the conditions where a custom build makes genuine financial sense versus where buying a proven EA is the smarter move.

Build makes sense when...

  • โœ“Your strategy is genuinely proprietary and not available anywhere
  • โœ“Account size is $50,000+ (ROI on development cost is reasonable)
  • โœ“You have a documented, rule-based strategy that can be precisely specified
  • โœ“You're building for a fund or institutional use case
  • โœ“You have 6โ€“12 months to invest in development and testing

Buy makes more sense when...

  • โœ—Account is under $25,000 โ€” development cost exceeds ROI
  • โœ—You don't have a precise, rule-based strategy already documented
  • โœ—You want to start trading within weeks, not months
  • โœ—You need ongoing support and updates included
  • โœ—You want a strategy already forward-tested with live results

The Hidden Costs Most Traders Miss

The developer invoice is just the visible portion of the cost. Here are the costs that are consistently underestimated.

Strategy specification time

20โ€“80 hours of your time

Writing a strategy specification tight enough for a developer to code takes far longer than most traders expect. "Buy when the 20 EMA crosses above the 50 EMA" is not enough. You need exact rules for every scenario: what happens on a tie, on a weekend gap, on a spread spike, on news.

Revision cycles

1โ€“3 rounds typical

After receiving the first version, you will almost certainly find edge cases the specification did not cover. Each revision round adds 10โ€“30% to the project cost and timeline. Complex strategies often go through 3+ revision rounds.

Quality tick data for XAUUSD

$50โ€“$300/year

Backtesting on MT5's default "every tick based on real ticks" mode requires downloading historical tick data. Free data is incomplete. Quality tick data from providers like Dukascopy or Tickstory costs $50โ€“$200+ per year.

The opportunity cost of forward testing

3โ€“6 months

You cannot trade a new EA in real money until it has been forward tested. This is 3โ€“6 months of watching your strategy run on demo while your capital sits idle. For a $10,000 account expecting 10% monthly returns, that is a $3,000โ€“$6,000 opportunity cost.

Abandoned projects

Full development cost

Industry data suggests 40โ€“60% of custom EA projects are abandoned before completion โ€” either because the strategy does not backtest well, the developer relationship breaks down, or the specification proved impossible to code. Budget for this risk.

Further Reading

Relevant pages to help you make the build vs buy decision.

Frequently Asked Questions

For an MT5 EA targeting XAUUSD, expect $1,500โ€“$5,000 for the coding alone if you already have a fully documented strategy. If you need the developer to also design the strategy, add $3,000โ€“$8,000 more. Freelancers in Eastern Europe or Asia typically charge $30โ€“$60/hour. Western freelancers and agencies charge $80โ€“$200/hour.

MQL5 is a free language and the MetaEditor IDE is included with MT5 at no cost. If you invest the time to learn it (typically 100โ€“300 hours for a working EA), your only cost is time. However, most traders significantly underestimate the time needed to build, debug, backtest, optimise, and forward-test a profitable EA.

A simple EA (one indicator signal, fixed SL/TP) takes 2โ€“4 weeks with an experienced developer. A complex EA (multi-timeframe analysis, trailing stop ladder, session filters, spread filter, news filter, recovery logic) takes 2โ€“4 months. Forward testing alone adds 3โ€“6 months before you can trust results.

The most overlooked costs are: (1) Strategy development time before you even hire a coder โ€” defining rules precisely enough for a developer to code takes 20โ€“80 hours. (2) Backtesting infrastructure โ€” quality tick data for XAUUSD is not free. (3) Forward testing period โ€” opportunity cost of 3โ€“6 months not trading while waiting for results. (4) Ongoing maintenance โ€” markets change, and EAs need parameter updates.

Building makes sense if you have a genuinely original, well-tested strategy that does not exist in the market, an account large enough to justify the development cost (typically $50,000+), and the patience to spend 6โ€“12 months on development and testing. For most retail traders with accounts under $25,000, buying a proven EA is significantly more cost-effective.

Goldie Razor V2.8.4

M15 breakout + H4 EMA filter โ€” built for XAUUSD on MT5

View Goldie Razor โ†’